The opinions of others play a major role in people’s purchasing choices, whether the opinions are regarding restaurants, movies, or apps.
With respect to apps, opinions and reviews also affect how visible can be in app store search results and the way probably they will be featured on the app store.
In today’s crowded app store, you’ll need a lot of positive reviews than you have friends and family to produce them, in order to present your app the ranking boost it needs. App reviews just don’t happen by themselves, and you shouldn’t expect waves of people to go back to the app store on their own accord simply to put in writing a review of your app. In fact, probably the solely who can do thus are those who have a extremely bad experience with your app!
To help your mobile app get additional positive app reviews, here are five things you should do:
1. Use an App Review Plugin
“Ask and you shall receive.” The quickest, easiest manner to urge an app review from somebody is to ask them to do it inside your app. There are a variety of turn-key plugins out there for iOS and android that create it drop-dead easy to prompt the user to review your app.
Be careful when fixing Appirater, though. You don’t want to show the review popup too shortly, or right after the user has downloaded your app, because you may end up with some irritated users and bad reviews.
2. Incentivize Users to Review Your App
Editors Note: Apple has been removing apps that give users incentives to review apps.
Let’s call a spade a spade. People don’t like popups, and a great several merely can prefer to ignore a regular app review popup. To really juice your app review numbers, you need to travel beyond simply displaying an app review popup to your users. You need to incentivize them.
Does your app have in-game rewards or points? an simple and powerful incentive is to reward your users if they are doing favor to review your app. We all love free stuff, and the probability of somebody clicking on your app review popup is probably going to soar if they understand they’re going to get a present.
The app, Celebrity Guess, prompts users for a review after the user has accomplished the initial four levels. While the app can reward the user regardless of whether or not he/she left a review, it appears this strategy is operating, as the app’s current version 1.01 has gotten 29,063 reviews since December 9, 2013.
You’ll need to develop your own app review popup and find out the most effective way to reward your users, but the further effort will be worthwhile.
3. Leverage Helpshift to Provide direct support to Your Users
The best route to a decent app review is to supply exceptional customer service. It’s common for apps to include a “Send Feedback” button that simply pops open an email form. But for little effort, you can integrate Helpshift into your app and communicate directly with your users through a live two-way instant electronic messaging window.
Helpshift provides you with a web-based dashboard that lets you exchange one-to-one messages along with your users directly within your app. So, the next time a user needs facilitate, you can go manner on the far side a pre-populated mail form and deliver a good client support experience with Helpshift.
Once you have helped your user, you can raise them to review your app and send them the link! It’s free and easy to integrate, plus Helpshift comes with its own app review popup plugin that minimizes negative app reviews by giving users a “Send Feedback” button. When pressed, the user will be taken to a live chat window (instead of the app store) wherever they’ll directly air all of their grievances concerning your app!
4. Time the Prompt
While review prompts are a nice way to prompt users to depart a review, it’s also necessary to time the prompts properly at intervals the user experience.
Many apps create the mistake of requesting reviews upon the user launching the app. Unfortunately, this makes for a poor user experience, and users are less probably to leave a review as a result of the app is interrupting the conventional user flow.
A better way to invite the review is to wait till the user has accomplished one thing within your app or finished with his/her supposed task.
Dan Counsell of Realmac Software writes concerning however Clear for iOS shows the “Rate app” dialog. The prompt occurs once a few conditions are met. First, the user must use the app for a few weeks. Second, the user must clear the remaining tasks from a list.
Prompting for a review when users are feeling sensible regarding the app makes it a win-win situation for each the app developer and the user.
5. Run a Contest
Another great approach to increase app reviews is to run a contest on varied forums. The popular web log, Touch Arcade, has a section within their forums wherever app developers run contests and giveaways to entice alternative members to depart reviews for his or her apps.
When running a contest, you can reveal an iTunes gift card, or you can PayPal the winner. Reviewers will leave their iTunes or Google Play usernames as replies at intervals your thread, and then you’ll select the winner arbitrarily.
To be completely clear, it’s important to highlight who the contestants are and the way you chose a winner. You can place all usernames into a spreadsheet and associate variety for every user. Then use the Random.org website to generate variety and show the screenshot to prove you weren’t favoring any one reviewer.
While running a contest will need you to manually manage the entire method, from checking iTunes and validating the reviews to choosing a winner, it can jump start your app’s early and necessary reviews and ratings.