Go back to the drawing board
They key point to recollect throughout all mobile ux style is that while it’s some principles in common with web and software design, getting top-down by merely shrinking your desktop experience isn’t going to cut it. to design a decent app, begin from the bottom with the client experience you wish, and build upwards – enhancing it with the right parts of your existing digital presence where appropriate – to achieve it. nice mobile ideas are unambiguously mobile – that is to mention, they could not be done a similar approach anywhere else.
Identify your users
Modern mobile users tend to make up one of two camps: hunters (who wish to search out a particular piece of info or do a particular task quickly) and gatherers (looking to browse around or fill time, and fewer involved a couple of specific outcome).. If your audience are hunters, specialise in features that enable them to attain tasks within the smallest number of steps and minimise any practicality that doesn’t facilitate them. If they’re gatherers, check up on ways in which to give them quick access to broad information, then determine ways that to stay them in your app. during this method, it’s possible to please each, however do be cautious of turning into a Jack of all trades – in some instances, you will have a far better outcome by choosing one type and sticking with it.
Remember the 80/20 rule
Generally, 80th of app users will use simply 200th of its functionality. If your service is already online, a simple way to make sure that you cater to the present is to appear at however your customers interact together with your web site (particularly your mobile customers – simply done by restricting your analytics to mobile browsers) and determine what functionality is used most, then use that info to chop down your feature set and ensure this important 200th is as straightforward and intuitive to use as possible.
Use task-based design
Mobile users wish to accomplish tasks, whether or not broad (like browsing news items) or specific (like checking flight times). each function of your app ought to be geared towards serving to them to each establish and then complete their task, and everything else ought to be discarded. Mobile users tend to be time-poor, and also the property you’ve got to figure with is extremely small – you can’t afford to waste time or area. attempt to sense their intent, and aim to show the (relevant!) potentialities on the market at every stage of the task to the user, so that they will fleetly move through to completion yet fluidly react to uncovering information they weren’t expecting.
Keep it simple
Mobile users do not expect to browse an instruction manual. brief prompts are fine, as are service- (rather than app-) specific explanations, however if you find yourself having to place a FAQ in your app, you’ve got in all probability gone wrong somewhere. Bear in mind that mobile merely does not have the area for the annotations utilized in web, thus things like clear icon are an excellent space saver. within the end of the day, the easier the app, the higher it will be. it will be easier and cheaper to support and update, and it’ll most likely do what it’s imagined to. keep in mind the mantra: feature wealthy, user poor.