A social network can supply an ecommerce trader the chance to market a business and even sell some product. Explore new and emerging social networks, along with new options on established networks, to find opportunities for your business.
Here is a list of social networks for merchants to think about in 2016. There are new social networks that feature live video-chat, instant messaging, radio, Q&As with experts, professional networking, and a place for authentic conversation. There are as well updated options on established networks, including a diversity of “buy” buttons for social commerce.
New and Emerging Networks
Debuting at this year’s Consumer electronics Show, Peach is an instant-messaging app that uses discourse “magic words” to add drawings, pictures, and songs to conversation. Post to your profile or chat with your friends privately, Peach is designed for private social networking. Peach is from Dom Hoffman, co-founder of Vine.
Blab is a live video-chat application. Have up to four people talking live on-air at once. Host interviews, discussions, live workshops, or product videos. Watch live, or tune in for a replay later.
Yubl is a social app for dynamic messaging. Pick a background color, select a picture or video from your library, or snap and edit one on the fly. Add overlays, filters, text, graphics, and stickers. Include interactive Yubl “buttons” to take a vote, show your location, or organize meetups.
Anchor is a free iPhone app to record and broadcast short audio clips to a world audience in seconds. Your listeners can speak back, sparking instant group conversations. Once published, conversations can be shared as podcasts.
Slyce is an app for live Q & As. As Slyce was co-founded by NBA star Steph Curry, it has primarily been a tool to follow popular athletes. However, Slyce is also for influencers to attach with followers, which might facilitate broaden its reach.
Hyper is an app to share pictures and chat regarding what you love most with similar folks. Make posts directly to the areas that interest you. Everyone in the space is notified of your post. Instant feedback and votes on what you share increase the visibility of popular posts.
beBee is an affinity-networking app to connect with captivating folks. Join or produce your own affinity cluster. Stay in your hive — i.e., professional sector. Keep your CV updated online, ready to use anytime.
Weave is a platform for curated professional networking. Each week, Weave matches you with someone that aligns with your interests and preferences. Matches are curated by real people.
Willow is a network to talk and share with others through honest and interesting discussion. Ask and answer queries to begin conversations. Build communities around topics that interest you.
Alignable is a social network for local businesses. Meet other business employer to connect and collaborate. Join discussions to learn and share with peers.
Buy Buttons and alternative New options
In June 2015, Pinterest debuted “buyable pins” to enable buying things directly on the social network. As of December 2015, there were 60 million shoppable pins on the location. According to one ad study, 84 % of customers from buyable pins are new. Buyable pins could be the transformational feature that turns Pinterest into the social commerce platform.
Twitter recently rolled out its “buy” buttons for ecommerce platforms Shopify, Bigcommerce, Demandware, and Stripe, after testing the buttons with a cluster of huge brands last year. Share your products with your followers or use Promoted Tweets to expand your reach.
In mid-2015, Instagram launched a new API, adding direct-response functionality to advertisements. Buttons prompt users to “shop now,” “install now,” “sign up,” and “learn more.”
Last year, Facebook and Shopify expanded beta testing for Facebook’s “buy” button, letting followers purchase merchandise in a new feed or page while not having to depart Facebook. Recently, Facebook unveiled messenger for business, providing a new way for businesses to have real-time support conversations with their customers.