Creating brand awareness could be a foundation stone of successful marketing. To do so social media can be used as rapidly evolving ideal messengers. Now it’s on you how you merge your product & services with effective social media strategy. In fact, recent reports shows that 71% of brands are planning to invest much more in social media in the coming year to get new followers and to achieve brand reputation.
Below are the facts which will help you to improve your brand reputation through social media
1. Choose a social platform which supports your product image
In facts 30% of the Indians and American use social media multiple times in a day. This makes social media one of the best ways to promote your product & services but there are 100 of social networking platforms so you have to choose wisely because most of them are not worth investing your time and energy. So find the best suited social media platform which suits your brand. I would suggest that Facebook presence is vital. But when your product or service lends itself to visual displays, an Instagram or Pinterest setup is just as important.
2. Create social media strategy and maintain your social presence
After choosing the best suited social media platform you need to create a social media strategy. First step is selecting the target audience who needs your product and can support your brand. Now you can start interacting with them.
3. Develop & provide excellent, valuable and shareable content.
Valuable content which your customers & viewers want to read and share can make a better & stronger image of your brand so do not share the content just to complete your publication calendar. Every word of content you share should support your brand reputation. On social media a brand promotion fails only when you are not able to keep interest of your viewers in your content & image sharing. Your content with “buy me” message can irritate your viewers but an informative post can give you more user engagement. Perform a A/B testing to figure out which type of content is getting more visibility and user engagement on your social platform. Share visual content because an article with images receives 90% more views. Twitter content with pictures receives nearly double as several views as text posts, although there are seven times additional text posts on Twitter.
4. Leverage influencers.
Publishing great content to your social profiles is important, but it’s only a part of the equation. If you’ve got a comparatively unknown brand, your voice is probably going to induce lost within the noise. While you may ultimately build your own viewers through the sharing of nice content, this approach can take time. A far quicker approach is to influence the viewers of well-known consultants in your business. A way to do to so is using their names or referring their websites while sharing the content.
5. Use social campaigns to promote content.
We are in the era of diminishing organic reach and paid marketing so to build your social network you need to run paid campaigns through native advertising platforms. We can generate more lead and can increase our visibility through strategic contests and social media campaigns. To take advantage of this impact, give your viewers with valuable incentives that persuade user engagement and ensure that your campaigns offer value to all or any participants.
6. Don’t forget to be social.
Respond to your audience as you respond to your friends on Facebook and other social medias reply on their comments, follow up on queries and mention their name so they have the notification about your response this will help you to build relationship with social media platform users.
Yeah! Everyone knows that it’s a time consuming process but if you do it properly and give it priority and continuously perform all tasks like proper sharing of content, media and influence the power of existing social media influencers, your brand building efforts are going to pay off in the long-run.