What is App store optimization?
App store optimization is the process of optimizing the mobile app for Google and Apple app stores. To define ASO in a layman version, ASO works for mobile apps just like SEO works for websites.The relevance of ASO should not be overlooked as it can raise the ranking of your app in the search results and if the ranking of your app is high, it will automatically increase downloads.
ASO Guide for Beginners
Go through the handy guide to increase the organic downloads for your app:
1. Know your market – ASO Strategy
Identify your targeted audience and competitors. To get your app ranked top, understand whose needs you are catering to and for which problems you are providing solutions.This sounds obvious, but there are still a lot of people out there who don’t understand this concept. Do a market research first, follow the top rated apps and try to understand why they stand out.
Start by asking yourself questions like;
- What is my app’s edge over others?
- What are the keywords that best define my app?
- What are the likely keywords that the targeted audience will look for?
- Am I using the above keywords in the app store listing?
- Am I describing my app appropriately?
The whole ASO strategy revolves around improving your app discoverability in the search results.
A better comprehension of your audience can give you an edge over your competitors and cater to your customers just the way they like it to be delivered.Once you are done with the identification of the targeted customer base move forward with other steps.
2. Choosing the right app name
Choose a simple and catchy name for your app that is easy to remember and pronounce. Don’t go with the confusing name and make sure your app name resemble your brand.Also, include the relevant keywords in your app name because it improves the discoverability in the search results.
Statistics indicate that over 80% of searches in the App Store are for app’s functionality rather than its name. Therefore, it is important to add relevant keywords which describe app’s functionality so that users can easily find it in the app store and play store.
Though you have 225 characters to play around with app’s name it is good to use 100 characters as only first 25 characters will be visible on the search listing page. The most professional app titles contain only 100 characters.
3. SEO Keyword Optimization
Use Google Keyword Planner to find out the most suitable keywords for your app. Obviously, ASO keywords require a big brainstorming session as Apple Store and Google Play App store have different approaches regarding the ASO keywords.It’s good to use long tail keywords have low competition and high in search volume.
Let’s have a deep look:
Google Play Store:
The Google Play Store gives you 4000 characters to play with. Use this liberty in an amazing way by stuffing relevant keywords and make your app simple and appealing to raise the customer experience.
The Apple Store:
Apple Store offers only 100 characters in the keyword field so use it wisely. Use only relevant SEO keywords and make sure you are not running out of space.
4. SEO Optimized Description
The app description provides you a platform where you can explain your app to the world and induce users to download your application. While writing the description for your app, be precise and try to keep it as simple as possible. The first 3 lines of the description must pitch your customers on why to download the app.
Get your description SEO optimized.
Though it is necessary to keep the description relevant as per the search engine requirements, don’t forget to keep it user-centric at the same time.
5. Get your app icon right
The app icon holds the potential to make or break your app so be smart while designing the logo for your app.To give your app an edge over others, use the visually striking logo.
let’s look into the specifications laid by both the play stores:
- Google Play Store: Requires 512 x 512 app icon. It is recommended to design the app according to material design guidelines.
- Apple Store: Requires 1024 x 1024 pixels app icon. A better resolution app logo can help a lot here.
6. Screenshots of the App and Video
Though search engines do not account screenshots and videos to rank your app but still, it’s recommended to put screenshots and videos to visually describe your app and to attract your potential customers.
You don’t have to limit yourself to the screenshots only. Go for additional graphics that can be blended with the actual screenshots to explain the functionality of the screen.
7. Try App listing localization
Instead of targeting the whole global market, you can also target a specific demographic region with the help of app localization feature. App stores allow you to create multiple versions of your app profile in different languages in order to target various demographic regions of the world. You can also stuff keywords in your local language to make it easy for local users to find it quickly.
8. Get the app traffic increased with offsite SEO
There are various ways to do this like app directories, back-linking, media mentions, press release, social media marketing and paid advertisement like Facebook Ads, Instagram, Google Adwords, and Twitter Campaigns.
9. Introduce frequent app updates
To ace the game, you need to keep updating your app.Updating app frequently will indicate that your app is polished and up to the latest trends.
10. App Reviews helps in marketing
Positive ratings itself speak for your good app performance. Build an outstanding app so that no one can resist but positively review it.
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