What is App store optimization?
App store optimization is about optimizing your mobile app for Google and Apple app stores. To define ASO in a layman version, ASO works for mobile apps just like SEO works for websites.
The relevance of ASO should not be overlooked. If ASO is done carefully it can yield into the top ranking of your app in the search results.
It’s sort of a given that if your app is ranking high, it will automatically fetch more downloads.
On the Go Guide for Beginners on ASO
At Consagous, we equip you with a handy guide to get a hike in your organic app downloads.
Just go through the following checklist and you are good to go…
1. Know your market – ASO Strategy
Identify your targeted audience and competitors. To get your app ranked top, understand whose needs you are catering to and which problems you are providing solutions for. You should start by studying the app store. This sounds obvious, but there are still a lot of people out there who don’t understand this concept. Do a market research first, follow the top rated apps and try to understand why they stand out.
Start by asking yourself questions like;
- What is my app’s edge over others?
- What are the keywords that best define my app?
- What are the likely keywords that the targeted audience will look for?
- Am I using the above keywords in the app store listing?
- Am I describing my app appropriately?
The whole ASO strategy revolves around improving your app discoverability in the search results.
A better comprehension of your audience can give you an edge over your competitors and cater to your customers just the way they like it to be delivered.
Once you are done with the identification of the targeted customer base move forward with other steps.
2. Choosing the right app name
Choose a simple and sticky name for your app which is easy to remember and pronounce.
You want to go for a unique name which can’t be confused with similar brands. Standing out is the key here!
What should be kept in mind is that in an effort to find unique names for your app just don’t skip the relevant keywords. Including the relevant keywords in your app name is your best bet, as this improves discoverability in the search results.
Statistics indicate that over 80% of searches in the App Store is for app’s functionality rather than its name. Therefore, it is significant to help your users to find your app by feeding in the relevant keywords which describe app’s functionality.
Broadly, you have got a good 225 characters to play around in for app’s name. But, only first 25 characters will be visible in the search listing page. It is therefore essential that you include the most descriptive words first.
Don’t go for filling all the 225 characters. The most professional app titles use only 100 characters.
3. SEO Keyword Optimization
Pick your keywords for which you want to rank for. A cheap resource for that will be using Google Keyword Planner. With this resource, you can estimate which keywords rank low in competition and high in search volume. Obviously, ASO keywords will require a big brainstorming session. And also, the Apple Store and Google Play App store have different approaches regarding the ASO keywords. Check them out here:
Google Play Store: The Google Play Store gives you 4000 characters to play with. Though it looks like this has made things easier for you, still it’s recommended not to fill up space with irrelevant keywords rather be picky and use only relevant keywords. Prefer designing your app’s page for your customers and not for some algorithm.
If you will use your most relevant keyword for up to 5 times, it will cause Google to give more weight to that keyword in your search results.
The Apple Store: Contrarily on the Apple Store, you only have 100 character keyword fields in the Apple App Store. With the limitation of the number of characters at your disposal, you need to play smart here. Only use the most relevant SEO keywords and make sure you are not running out of space.
4. SEO Optimized Description
The app description you provide is the platform where you explain your app to the world and persuade your users to download your application.
Be precise and try to keep it as simple as possible. Because in app description you explain the basic concept of your app and what makes it stand apart from the rest of the similar apps in the app store. The first 3 lines in this description will be a pitch for your customers on why to download the app.
Get your description SEO optimized.
Though it is necessary to keep the description relevant as per the search engine requirements, don’t forget to keep it user centric at the same time. Also, keep the description reloaded as and when you add new features in your app.
5. Get your app icon right
When a user has a utility in mind, he will look for an app in the store which caters to his requirement. He doesn’t know the name of your app. There are fair chances that he will scroll hundreds of app in one go and your app will go unnoticed.
To give your app an edge over others, keep a visually striking logo.
If the user finds it good & impressive, voila! You stand the chance to get the app downloaded.
With that said, let’s look into the specifications laid by both the play stores:
Google Play Store: Requires 512 x 512 app icon. It is recommended to design the app according to material design guidelines.
Apple Store: Requires 1024 x 1024 pixels app icon. A better resolution app logo can help a lot here.
6. Screenshots of the App and Video
Search engines do not take screenshots and videos into account to rank your app.
But still, it’s recommended to put screenshots and videos to tap your potential customers and visually describe what your app is all about.
You don’t have to limit yourself to the screenshots only. Go for additional graphics that can be blended with the actual screenshots to explain the functionality of the screen.
7. Try App listing localization
If you want to target a specific demographic region, rather than the whole global market, use the app localization feature.
App stores allow you to create multiple versions of your app profile in different languages in order to target various demographic regions of the world. That way you can feed in keywords in your local language to make it easy for local users to find it quickly.
8. Get the app traffic increased with offsite SEO
App traffics are taken into account while ranking your app by search algorithms. That’s why it becomes inevitable to drive traffic to your app.
There are various ways to do this like app directories, back-linking, media mentions, press release, social media marketing and paid advertising like Facebook Ads, Instagram, Google Adwords, and Twitter Campaigns.
9. Introduce frequent app updates
To ace the game, you need to keep on updating your app.
Updating your app frequently will indicate that your app is polished and up to the latest trends.
Statistics also show that every time you update your app, users that are gone cold starts engaging your app again.
And obviously, happy customers mean a better ranking.
10. App Reviews helps in marketing
Positive ratings itself speak for your good app performance. Make sure you build an outstanding app that no one can resist but positively review it.
For any additional assistance in app building, contact us