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App Store Optimization Guide to Get Most of the Traffic to Your App

App Store optimization

App Store Optimization Guide to Get Most of the Traffic to Your App

  |   Android, Black Berry, iPhone, Mobile, Windows 8

What is App store optimization?


App store optimization, also better-known as ASO is, for the most part, optimizing your mobile app for Apple and Google app stores.


In a nutshel, ASO is to mobile apps what search engine optimization is to websites. Successful App Store optimisation results in a high position amongst an app store’s search results and ranking charts.


It’s commonly command amongst ASO marketers and mobile promoting corporations that such higher rankings lead to a lot of downloads for an app.



Your very own App Store optimisation Guide for Beginners


We perceive that several of our customers could have very little information on the way to increase their organic app downloads, so we determined to place along a really handy very little list for readers to reference anytime they have to optimize their apps. This is Kogi Mobile App Store Optimization Guide for Beginners.



1. Know your market – ASO Strategy


How well do understand your potential users and competition? To have a well-defined ASO strategy initial you wish to form certain you perceive your customers and your market.


Start by asking yourself the following questions;


  • What is my competitive advantage?
  • What makes my app stand out from the competition?
  • Which keywords are my competition using?
  • Which keywords best outline my app?
  • Which keywords can my customers search for?
  • What are the prime ten keywords i would like to use within the app store listing?
  • Where do I need to promote my app to? (This is particularly vital for the language section.)
  • How ought to I describe my app?
  • The goal of ASO is to improve your apps’ discoverability in app store searches so putt yourself in your customers’ shoes is essential. Understanding your audience ensures that you can provide them specifically what they’re searching for.

Once you have the answers to those questions you must be able to begin optimizing your app store listing.



2. Choosing the Right App Name


Simplicity and stickiness are key here – you ought to select an app name that individuals will pronounce and simply keep in mind which separates you from the group.


Make certain your app name is unique and won’t be confused with different apps.


A unique app name alone though isn’t enough for app store optimisation. We encourage our customers to additionally use relevant keywords in their app name, as this text heavily factors into app store search results.


Although the App stores give up to 225 characters for app names, only the initial twenty five characters approximately seem within the search listing page. For that reason it’s imperative to include the foremost descriptive words at the start of your name.


255 characters is a lot to play with, but you ought to not feel obligated to fill it all up with keywords. The most effective and professional searching app titles use but one hundred characters.



3. SEO Keyword Optimization


For successful SEO keyword optimisation you want to choose that keywords you wish to rank for. A good tip is to appear into monthly Google search volumes for your keywords by using the Google Keyword Planner. From this you can calculate that keywords are highest in volume and lowest in competition.


When it comes to ASO keywords, Google Play Appstore and the Apple Store have different approaches. Here is what you should know:


Apple Store:

The App Store provides a 100-character keyword field. You have limited area here thus create the foremost of it. You should select your keywords with wisdom and solely use the foremost vital SEO keywords to form certain you’re not running out of area.


Google Play Store:

The Google Play Store in contrast provides you 4000 characters to play with. This makes things easier since you can use plenty additional keywords. However, we encourage you not simply to fill up the area with keywords however to be selective and to style the app’s page for your customers and not for an algorithmic rule.


Your most important keywords may be used up to five times. Such repetition of certain keywords in your content tells Google to provide additional weight to those keywords on search results.



4. SEO Optimized Description


Your App description is your opportunity to justify your app to the globe and to convert your potential customers to download it. Use simple and brief language in order to try and do so.


You ought to be able to justify what makes your App completely different and why users should download it within the first three lines of your description. First impressions are crucial here; few users scan the entire app descriptions and choose whether or not to download or not when the primary few lines.


SEO optimization of your description is terribly necessary. You should definitely use all of your target keywords in there however best observe is to write down your description targeting your customers and not search engines.


And don’t forget to update your description as you upload new versions with new features; a leading edge app demands a cutting edge description!



5. Get Your App Icon Right


When your customers area unit looking out for apps they’ll quickly scroll through tens, sometimes tons of. That’s why a visually striking app brand is crucial. It’s the first probability you’ve got to impress them and you wish to form it count.


That being said Google Play Store and Apple store each have completely different needs. Here is what you need to know:


Apple Store:
Make certain your app icon size is a minimum of 1024×1024 pixels, this is recommended size by the Apple tips.

Check out more data regarding Apple needs and their recommendations on however you must design your app icon.


Google Play Store:
Google Store on the other hand needs a 512×512 icon. Google also recommends designing app icons in accordance with its material design tips.


We advise our customers to select easy app icons that specify what their app will without overcrowding it with unneeded logos and text. This helps your app break to through the clutter.


If you are still confused and can’t select your app brand, we encourage you to look at {the high|the highest} charts and see what top ranking apps use for inspiration.



6. App Screenshots and Video


Your screenshots and videos will not play a right away role on App Store optimisation since search engines don’t take them into thought once ranking your app.


That doesn’t mean though that you ought to avoid them altogether. Screenshots and videos are great ways to grab your potential customers’ attention and convey visually what your app is all about.


Whilst any image will be used here, most people like better to use actual screenshots from their app. However, if your screenshots do not really do your app justice in terms of clarification you’ll mix graphic design together with your actual screenshots to clarify what every screen is all about.


Keep in mind, you can transfer up to 5 screenshots for an iOS app and up to eight for an android app. However solely your initial 2–3 screenshots can be seen within the gallery and your customers can ought to click on your photos to check additional. Keep this in mind when uploading screenshots and create positive the foremost necessary 3 experience of place.



7. App Listing Localization


Are you targeting the world app market or does one need to target a particular audience? you’ll target a particular demographic with app localization, by adapting your app language.


Both app stores enable you to produce numerous versions of your app profile {in completely different|in several|in numerous} languages so as to focus on different components of the globe. This allows app users to seek out your app using keywords in their own languages, and in turn will increase the quantity of downloads.



8. Increasing App Traffic with Offsite SEO


Search algorithms take app traffic into consideration once ranking your app.


It is therefore crucial to drive traffic to your app. This can be done in numerous ways in which like back-linking, app directories, press releases, media mentions, social media marketing and paid advertising like Google Adwords, Facebook ads, Instagram and Twitter campaigns.



9. Frequent App Updates


To stay on prime of the game you must be constantly up and change your app. Frequently updated apps tells search engines that your app is being polished frequently and that you’ve got a customer-centric approach.


This in turn affects your app store ratings. Happy customers mean higher ratings and in come back better rankings.



10. App Reviews


High user ratings validate your app’s quality and directly affect your app’s ranking in app stores.


It is no surprise that top charts are dominated by apps with an oversized volume of positive ratings. A high volume of positive feedbacks plays a large role in your rankings, so create positive you produce a good app that your users can’t resist rating positively!