“I could give up Shopping… But I’m not a quitter”
You remember those days when the Big Bang had happened and the online shopping trends took over the shopping niche? Now, the new era has come — the era of mobile apps and more advanced electronic gadgets and business owners are availing this opportunity in a most fruitful way.
There are three things for which business owners are looking for i.e How do I increase sales, improve efficiency and build a loyal customer base? These are the top three things that ring on every business owner’s mind.
Entrepreneurs are a special breed, they always look for new ways to improve their resources, vision, and dream. Therefore they started embedding retail mobile app development in their internal business process to boost up their gross revenue. While designing your retail mobile app, you must keep following things in your mind because you can’t afford to forget these points.
5 Features Of Retail Mobile App
The five important factors that need to be included in order to ensure your mobile app has a shot at success are:
A Rich Experience
For designing a successful app, you need to offer a unique experience that is not available elsewhere. Don’t build a mobile app because everyone is doing, build it after knowing your business and users needs.
The most important function of a retail mobile application development is to provide value to users and it comes in many forms like a solution to a problem, entertainment value, or enhanced efficiency for tasks that are performed often. These are some values that have to be there if you want your mobile app to be successful enough to justify the expense of creating and maintaining it.
Intuitive and Easy Navigation
According to eMarketer, “14% of smartphone owners reported deleting an app that was difficult to use” and when it comes to navigation, Netflix nailed it. Congenital navigation and seamless flexibility are the key functions for which customers are looking at mobile app experiences.
So focus on these important features, instead of wasting your time on clunky and fascinating features.
The beauty of a retail mobile app is how easy it works and save user information to make the online transaction as smooth as possible. Allow users to save payment modes, debit/credit card details and shipping addresses so that checking out becomes a matter of making a few selections from a pre-designed list. This allows existing customers to make a purchase in just a few clicks.
Personalization can be achieved in a variety of ways, including demographics, behavior change or on the current location of user’s. Over time, a retail app can customize content on the basis of past browsing and previous purchase history. This new type of retail app might provide geographically-relevant content by default, which in turn makes them more likely to connect positively with your app and, by extension, your brand.
There are various things that you can do in terms of the mobile app development, but unless those cool things, allineate with your user’s needs and goals. User-centric mobile apps with all the latest features are the actual need of the users but clunky and more difficult navigation makes it difficult to use.
In the end
Developing robust mobile apps can have a dramatic impact on a retailer’s business if they are equipped with the right capabilities – leading to higher engagement and loyalty while retaining or improving the revenue, and greatly reducing the costs. But always keep the needs of your users in mind. Don’t create a mobile app simply as a futility project for your business. Ask yourself whether there is the genuine value you can provide to users through your mobile app development.