Ten years ago, Amazon introduced product personalization, now, as huge amounts of data are easily available to marketers and businesses, they are actively participating in changing the customer experience using mobile app personalization on a granular scale.
Technologies are the main reason behind personalization at scale for companies of all sizes and once they achieved their predefined goal, they developed a fruitful relationship with customers and the ability to offer a frictionless customer experience.
For years now, we’ve been hearing about the benefits of personalized mobile application development and now it already strikes the floor to bombarded with marketing and advertising to offer a tailored experience to customer to enhance online brand visibility.
No doubt mobile application solutions are the most leading medium for businesses to attain great heights, however, without personalizing experience mobile app users move away too fast. Therefore, instead of going with a static experience which won’t live up to the user’s expectations, go with actual needs of users and identify the ways to fulfill that without any compromise.
Firstly let’s discuss what exactly mobile app personalization is?
What is Mobile App Personalization?
The mobile app personalization is the process to build a customized mobile application that can meet the customer requirement instead of a broad, one-size-fits-all experience for all the users.
In mobile app personalization, all the features are based on customer preference for their particular needs that can generate attention without losing the grip. According to research, there are more than 1.5 million apps are on the play store and around 66% of apps deleted immediately by users due to unfriendly features and the ones who don’t delete, use them rarely.
Thus, owning a personalized mobile application will be a tough competition for your competitors. So ask your mobile app developers to tighten up their belts to make the apps user-friendly, by keeping user’s expectations in mind.
Benefits Of Mobile App Personalization
Following are the benefits of Mobile App Personalization:
Builds loyalty –
When users feel they are important, they love to visit again at the same shop and it reflects on your ROI that you are not just invested in them but also know them personally. Mobile app personalization allows vendors to know the purchase pattern of their customers more closely by collecting the data from all channels to create a personalized profile.
In this way, they can send offers and notification directly to the user app and can know whether they interested in the offers or not.
Enhances Engagement –
We live in a world, where everybody wants instant gratification, and customers’ expectations have imitated that. A smooth customer experience is only possible through real-time engagement that spans touch points and multistage journeys.
There are countless ways through which mobile app development companies can personalized customer journey only they need to embrace new technologies like machine learning, IoT, AI etc. to keep up with the impregnation of touch points.
If your mobile app works on a subscription basis, then it is must to retain app users. Retaining does not simply mean keeping the users engaged with your content, images or with attractive features, it is also about expelling the obstacles in the renewal procedure. When mobile applications are personalized on the basis of user’s behavior patterns and subscription status, it will help you in nibbling users who are more certain to drop off.
That’s the reason, mobile app developers and designers are trying to modify the apps to attract user-traffic and to make them likable to users, so they can enjoy all the app features easily.
Drives More Purchases-
For every online business, it is very disappointing when users leave their shopping cart mid-way without making a payment and this is a most common conversion problem seen in mCommerce mobile apps. However, as a marketer, you can’t send a push notification to all users to encourage them to check out, as not all of them will be having items in their cart. So, by using data based on user-behavior, you can narrow down the segment of users which you want to target and can use demographic data to determine what kind of product and content they like the most.
According to a recent survey, nearly half of all shoppers made impulse buys from personalized recommendations, and nearly three-quarters show disappointment when they do not experience some type of personalization. Approx. 44% of buyers will become repeat buyers if they have a personalized shopping experience.
Above mentioned figures clearly shows that successful custom mobile app development is solving real challenges smoothly and become the reason of making happy, long-term customers.