According to the study, “the number of smartphone users is expected to increase from 2.32 billion this year to 2.87 billion by 2020”. This uptrend in smartphone pushing online retailers to amend their strategy and take a closer look at the preferred way of shopping of their potential customers. With the help of mobile applications, it becomes much easier to reach your target audience and allow them to shop only by pushing a few buttons.
Because of convenience and better customer experience, people prefer online shopping and this is the reason why developers become more focused towards the development of mobile apps. Let’s take a closer look at the latest scenario of retail market:
- Today user’s spent their most of the time on mobile phones instead of desktops.
- The cart abandonment rate of mobile applications is much lower than the mobile sites: apps – 20%, desktops – 68%, mobile sites – 97%.
- Today customers spend more money on mobile apps as compare to desktops or mobile sites.
- “The average order value on mobile apps is 140% higher than on mobile sites and 130% higher than on desktops”.
- Customers like to return to a mobile e-commerce application within 30 days than to desktop.
These are some insights that show that now retailers prefer to shift their business to mobile apps. Other than this, an app has much more to offer, let’s discuss the benefits of mobile apps over websites.
Benefits of mobile apps
Every year the demand for mobile app development in retail industry is heating up and its landscape relies on a standard of immediacy. The mobile apps hold the huge benefits for retailers, therefore, it is good for them to adapt to accommodate the universal shift towards mobile preference. These are some benefits of retail mobile apps, let’s have a close look:
1 Increase Customer Engagement
According to the study of Forrester Research, approx. “41% of smartphone users in the U.S. visited Amazon’s mobile website during the second quarter — twice as many visitors as its mobile app received. But mobile app users visit the app 4.9 days per month, compared to 3.3 days per month for mobile site visitors”.
Therefore to meet the needs of customers and to increase the customer’s engagement, major retailers have continued to invest in mobile apps. The outcomes of mobile apps are substantial as it allows customers to directly communicate with retailers in case of any query and permit retailers to send push notifications directly to customers mobile phones.
2. Personalized Shopping Experience
Mobile apps allow retailers to access user buying history, browsing patterns, personal preferences, demographic profiles and other identifiers. It will directly improve the purchasing behavior, real-time responses and enhance the result through personalization.
More than 2.5 billion active social media users on mobile, therefore it is the best way for generating brand exposure. Social media integration offers the efficient outcomes when it inherent to an app’s configuration.
The mobile apps that allow users to register with their existing social media accounts automatically improve the user experience by eliminating the login process of tedious activation forms and reduce abandonment rates by giving users instant access to content.
Nowadays, digital presence has become a deep-rooted part of consumer’s life and they are reluctant to trust a brand with no digital presence. Therefore it is important to have a mobile app for retail business as it increases the chances of building a potential customer base. So it should be a high priority for retailers to increase the brand reach in a digital environment.