Why Salesforce Decided to Add Tableau as a Family Member?

By joining forces, Tableau and Salesforce together can become a tough competitor for Microsoft, and they can take Salesforce Customer 360 to the next level for the B2C market. Tableau is one of the only big data companies that have scaled out recently. With this acquisition, we are curious if there is room for independent companies to operate in the space at all?

Why Salesforce Decided to Add Tableau as a Family Member?
Why Salesforce Decided to Add Tableau as a Family Member?

Ever wondered why industry giant on Aug 1st, World’s #1 CRM Salesforce and #1 analytics platform Tableau combined to supercharge customers’ digital transformations.


The definitive agreement between both has committed Customer’ greater value from their data to drive smarter business decisions and more intelligent customer experiences. Apart from tableau being the leader in Gartner’s report since 2013 & in the business intelligence market, let’s throw light upon knowing why the industry giant salesforce software acquired an interactive data visualization software Tableau.

• Salesforce Einstein can be revved with Tableau

Salesforce Einstein sits on the top of its CRM providing features- custom application development, smart data recovery, Smart data presentation, Automatic analytics, and storytelling. Einstein is more CRM centric, with Tableau, it would become a multi-purpose analytical solution and an accelerator for Salesforce cross-cloud technology initiative Customer 360 & a well for Salesforce service providers.

• Tableau Empowers Salesforce Cloud with Analytics Services

Data and Analytics administrations have become the immediate wellspring of income for Cloud suppliers. Tableau acquisition empowers Salesforce Cloud with an integrated analytics stack. So, businesses need not switch between clouds for Sales Data and Analytics, Salesforce will become a single place for CRM and Analytics.

• Holistic Solution for Business & Operations

Solutions like Mulesoft empower businesses to extract data from various resources, while tableau uses existing data to make informed decisions about marketing. This acquisition will enable salesforce to be “one-stop-shop” for all the things related to sales & marketing as it will provide strategies with key insights derived from different systems.

Conclusion;

In Conclusion, Both Salesforce and Tableau have thousands of customers in common, and not just customers, they do have a common formidable competitor – “Microsoft”.

Microsoft stands out in competition with Microsoft Dynamics 365 and LinkedIn against Salesforce, and with Azure and Power BI against Tableau. 

By joining forces, Tableau and Salesforce together can become a tough competitor for Microsoft, and they can take Salesforce Customer 360 to the next level for the B2C market.

Tableau is one of the only big data companies that have scaled out recently. With this acquisition, we are curious if there is room for independent companies to operate in the space at all?