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Evaluating eCommerce Technologies for Your Business through Analytics

eCommerce Development

Evaluating eCommerce Technologies for Your Business through Analytics

  |   Digital Marketing, eCommerce

Groove kicked off 2015 by announcing our partnership with Bigcommerce Enterprise, and prior to this announcement we had spent many months talking regarding the elemental shift our agency was going through in delivery multiple solutions to the table for our purchasers and prospects.


As part of this strategic move, we talked regarding the analysis method our team ought to use to verify whether somebody was a much better suitable for our new software as a service (SaaS) giving or for our longtime software partner, Magento.


The reality is we see each solutions as valuable, and for that reason it was critical for US to hone in on what created a corporation the correct suitable for one versus the other.


That’s why we developed a checklist to facilitate organizations assume through their eCommerce technology desires — thus we could advise on the answer we thought was best.



1. B2B vs. B2C


For B2B organizations, or those out there looking to offer B2B and B2C inside one atmosphere, we still tip our cap to our friends at Magento. The reasoning for this is as complex as the needs that a lot of B2B ways need. From countless client rules to product rating structures and order method needs, we still see software as the a lot of favorable alternative for many. (Notice the use of the word “most.”)


Open-source software provides the chance for corporations to “bend and break” the system as they see suitable for meet their desires, while SaaS provides restrictions to guarantee you maintain a secure atmosphere and as well become a part of a platform that continues to boost at the hands of the supplier and not simply your billfold and self-generated concepts.


Figuring out that answer is correct for you initially begins with understanding your specific business model and what your goals are.


It’s important to establish that early on to form a powerful foundation to that you can leverage your eCommerce resolution for your business as it grows.



2. What type of merchandise are you selling?


Sometimes the “type” of catalog affects whether a SaaS solution would or would not work higher for your business. The reality is we found several of our shoppers who had terribly easy product catalogs — whether it be food, fashion/apparel, etc. — were often over complicating things with software.


Looking at your product “types” and seeing what type of attributes and content you’ve with product permits us to define whether your business will take full advantage of SaaS. This is also a large misapprehension around Bigcommerce Enterprise, as it is really capable of handling complex product varieties if required.


Ultimately, you want your created product catalogs to be able to align themselves inside the definitions set in your eCommerce application. The last thing you wish to do is invest in an eCommerce resolution that doesn’t natively support your catalog kind and solely makes it tougher later on.



3. What sort of features/functionalities are you trying for?


It’s always been funny to me once organizations attempt to choose a platform knowing most of their desires are custom, but cite “features and functionalities” as the reason for choosing a specific platform. For us, we need to grasp what quantity you would like to do is offered either “out of the box” or with an app or extension, or if you really do want custom development.


For this aspect, it really comes down to the requirements around the practicality that powers your specific eCommerce business. Software will generally permit us to “break” it easier to offer practicality over SaaS. However, for those who are down that road, they know that isn’t continually a smart issue. Our findings show that many retailers usually understand performance to be distinctive when, in reality, it isn’t as unique as they suppose.


As a result, it’s important for us to break down the performance must see if there extremely is a GAP in anyone resolution and where third party apps/extensions will fill the void.


Evaluate either technology — not solely to establish if the preliminary performance  publicised as “out of the box” really totally addresses the necessity, but as well to see if customization or third parties are required to handle the actual needed performance  for your business.



4. What are the resources inside your organization?


This can be a tricky question to debate with folks, but obtaining to grasp the “ins and outs” of their company can place us in an exponentially higher position to advise on SaaS versus software also because the overall “personality” of your company.


Those companies with strong internal IT resources or that are committed to a dedicated partner are a lot of|far a lot of|rather more|way more} equipped in handling more complicated software than those that align more as sales and promoting organizations.


Think of it sort of a boat/fancy car: the a lot of complicated and/or custom the machine is, the more maintenance there is with it.



5. Budget doesn’t dictate the solution


Contrary to popular belief, SaaS doesn’t always mean cheaper.


While most SaaS marketers like to thump their chests that their solutions are less costly, I want to form certain we’re clear that this isn’t continuously the case. Particularly if customization’s or new integration work is concerned, this can be a major investment to make sure this doesn’t compromise all of the advantages of employing a SaaS resolution within the 1st place.


What we do like regarding SaaS is how the shopkeeper is ready to allocate dollars from maintenance/break-fix software initiatives into enhancements and new revenue-generating efforts.


Some of the biggest retailers we’ve engaged with this year have selected SaaS, and a lot of that had to do with where they could reinvest bucks for their growth strategy. One merchant was ready to reinvest over $60k from their support budget into promoting bucks, thus permitting them to experiment with new client acquisition campaigns.



Final Take-aways


The main role of eCommerce technology today ought to be to alter growth. The real challenge our team works to grasp is defining the promoting strategy must execute on growth. The features, integrations and opportunities that can drive new guests and customers permit us to judge the solutions and see that one is that the best fit.


Ultimately, there is nobody right solution for each business, and what we recommend for your distinctive business relies on what’s requirement for your growth.


No one has ever revolutionized their entire business just by redesigning their website. However, the ability to execute a well-defined strategy post-launch depends on the choice made round the technology that sits at the core of your online business. Figuring out what resolution is correct for your business early on permits for your business to be set up for achievement later down the road.

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