I’ll conclude with some ideas for when to begin with one platform (along with that one), when to target both platforms, and when to move to subsequent platform.
Things to Consider
- Compared to android users, iOS users usually have interaction more and spend more per app.
- Overall, iOS apps tend to earn additional revenue than android apps.
- iOS users are more probably to update their OS, permitting devs to prevent supporting older devices sooner.
- Android apps will take 2-3 times as long to make, although their approval time is shorter.
- Generally, begin with iOS 1st. Move to android once you have hit crucial mass.
- Android Demographics vs iOS Demographics
Android presently has the biggest international platform share, with a specific prominence in lower financial gain areas and developing nations. relatively, iOS users usually have higher financial gain, educational activity levels, additionalengagement, and pay additional per app. That clearly doesn’t mean that those who have those self samecharacteristics will not carry an android device. Rather, this information is indicative of the overall android population.
Android Revenue Models vs iOS Revenue Models
The revenue models behind android and iOS are somewhat representative of the approaches of Google and Apple.android includes a higher proportion of ad-supported apps wherever relatively, paying for apps remains a lot ofcommon on iOS. there is ample information that shows iOS apps earn more revenue, thereupon range beingseventieth more in the first quarter of 2015. The previous point additionally hinted at iOS users being more valuable overall.
Android release Cycles vs iOS release Cycles
Although android is open source, it sadly is locked down by carriers and OEMs. That’s why android frequently lags behind iOS in terms of adoption rate of its latest OS version. As of nowadays, over eightieth of users on iOS are on some version of iOS eight, that came out in September 2014. By comparison, less than 100% of all android users areon Lollipop, that 1st started showing in June 2014.
This means that on iOS, you’ll be able to target supporting the most recent versions of the OS with relative certainty your app can still have a broad reach. That focus permits developers to make against newer API’s, stop supporting older devices sooner, and usually, reduces testing and development cycle times.
Android Development Speed vs iOS Development Speed
Speed to promote is usually a thought once building an app. As i discussed within the app price journal post, our anecdotal information is that android apps take on average 2-3 times longer to create. the 2 leading factors why that is the case are the OS release cycles simply mentioned and android fragmentation. To a lesser extent, the maturity of the development tools has an effect also, though that is a additional subjective purpose. consider it in this fashion, Android’s own IDE—Android Studio—just hit v1.0 in December 2014. Xcode on the opposite hand, is currently at v6.3.
The other speed part to think about here is said to release and approval times. Apple’s approval method means that anapp on the average will probably get updated 3-4 times per month (notwithstanding the highest apps, that typically get approved daily). In theory, an update may be pushed that very same range of times per day on android. thus whereasan iOS app will get to promote faster, that is arguably the more important criteria, android apps permit you to urgeregular updates to users more quickly.
Android App price vs iOS App price
Regardless of hiring a firm like savvy apps, a freelancer, or doing work in-house, price is measurable. the number of your time it takes to make an app includes a correlational statistics with price. Since android apps can take 2-3 time longer to make, they’ll price considerably more direct. that is not an excellent combination for android, particularlyonce it’s doubtless that an android app can drive less revenue compared to iOS.
Android App features vs iOS App features
Because android as an OS is open supply, there are even “mods” of android like CyanogenMod or Paranoid android. In general, it offers developers deeper access into the OS itself. for instance, a few of years past, there was a proliferation of homescreen replacements together with Facebook Home or operate, that was later purchased by Yahoo. We’veadditionally designed apps within the past that required to run on rugged hardware with custom fixed storage. Theseare just a few of the explanations why bound apps might solely be able to get on android.
Android Enterprise Apps vs iOS Enterprise Apps
Over time, iOS has been able to penetrate the work, replacement Blackberry specially as a high choice for enterprise-wide preparation. beside alternative barriers for enterprise adoption, the more locked-down iOS compared to “open”android has helped push iOS to be referred to as the safer choice. MDM suppliers have additional subtle tools for managing iOS devices and apps. Apple additionally has had variety of programs for a few time (versus androidbeginning to support that in version five.0), that are centered on businesses, together with the iOS Developer Enterprise Program and its Volume Purchase Program. Last year Apple additionally declared a partnership with IBM for mobile enterprise apps.
Android tablet Apps vs iOS iPad Apps
It’s a minimum of price mentioning absolutely the dominance of iOS within the tablet market, particularly for business users. whereas tablet sales might have slowed, you will be exhausting pressed to seek out an android tablet during ameeting area or on the desk of any executive. Anecdotally, solely fairly technical individuals appear to possessandroid tablets. it is not uncommon that somebody might have an android smartphone however use an iPad as theirmost popular tablet.
When to settle on iOS 1st
Our general recommendation is to begin with the iOS platform 1st. Further, several apps ought to 1st launch on the iPhone itself. the explanations usually are driven by demographics, cost, and speed to promote. in addition, throughoutthe primary stages of any app, there ought to be a big quantity of learning regarding what is operating and what is notoperating. making an attempt to use all that learning across 2 platforms—especially a more difficult one in Android—is time and price preventative.
When to decide on android 1st
Android 1st is smart if you are target market is squarely centered on android, particularly in developing nations orbound segments of urban environments. It additionally is smart once you are sound into or customizing part of Android’s OS that is not accessible on iOS, once you may have to pick out the hardware itself that the app has to run on, or once you need full management over all hardware and software package parts (these 2 things combined). I don’t, however, take concept that android lets developers “iterate faster” due to the shortage of approval time.
As coated higher than, it typically takes longer and prices additional to develop android apps. on the far side that,there is minimal—if any—approval time whereas still having the ability to urge the app to upwards of one,000 testersthroughout beta testing on iOS. Finally, it’s attainable to possess seen dozens of approvals for associate iOS appwithin the App Store by the time an android app is simply launching
When to begin with both Platforms
Starting on both platforms is additional probably aiming to be a thought for firms that have additional resources andare well-established. At a similar time, we frequently have conversations with giant firms or international brandsregarding if a specific platform is smart to begin 1st.
The reason typically comes back to the training part mentioned higher than. Even once pockets are deep, unless anapp is dead straightforward, it’ll got to undergo a series of iterations before it becomes the proper expertise for its audience
When to move to the next Platform
Once you have perfected your core app expertise, contemplate moving it to successive platform. I regularly point tothe actual fact that Instagram was acquired for $1B and solely had declared Instagram on android around every weekearlier.
What that points to is that the second reason to contemplate moving to a different platform: growth. If you’ve gotmetrics or market information that show you’ve got hit crucial mass on one platform, targeting the audience ofsuccessive platform is instantly aiming to increase your total user base size